Tulip provides a SaaS-based mobile platform to empower retailers and better connect customer and store associate experiences.

Tulip’s mission is to empower next generation retail associates with world-class mobile-first, cloud-first enterprise software that modernizes and transforms omnichannel experiences.

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Unmatched retail experience and expertise

Our team of retail professionals provide best-in-class consulting, support and associate training.

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SaaS Expertise & Experience

Subject matter expertise and years of experience to partner with retailers’ IT teams.

Mobile First

Beautifully designed, with a modern and intuitive user experience.

Interoperability & Integrability

Our apps integrate with almost any back-end systems retailers may have and has pre-built connectors with leading retail platforms like Salesforce.


A mobile platform built exclusively for next generation retail stores

Tulip is the global leader in mobile retail technology solutions. Partnered with Apple and Salesforce, Tulip’s mission is to harness the power of the world’s most advanced technology to deliver simple-to-use mobile applications that enable all aspects of the retail experience from Clienteling and Assisted Selling to Point of Sale. Only Tulip enables the omnichannel experience via a scalable and extensible technology platform designed around the retail associate.

Tulip was founded in 2013 by Ali Asaria and a team of mobile commerce experts with the vision to reinvent retail and shape the future in-store shopping experience. Today, Tulip powers the in-store experience for our clients and partners around the globe.


We are a team

We’re generalists and pragmatic problem solvers. We’re humble, ready to learn, and keen to share our approaches. We know when to lead and when to support. We might doubt ourselves at times, but never each other.

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Ali Asaria

Founder & CEO

Tony Salomone



Our executive leadership team

With strong leaders at the helm, we’re building a culture we’re proud of.

Graeme Grant


Aleksandra Baran

VP, Finance

Marco Osso

VP, Employee Success

Saira Zia

VP, Retail Excellence and Client Success

Stephen Hill

VP, Strategic Customers

Raine Qian

VP, Product Design

Gaurav Guleria

VP, Software and Product Delivery

Jeff Woods

VP, Platform and Infrastructure


A growing ecosystem to help meet your complex needs

Learn more about our partners


Our investors

Thanks to our investors, we are focused on driving growth
and innovation as we expand internationally.

Kleiner Perkins partners with the brightest entrepreneurs to turn disruptive ideas into world-changing businesses.

Salesforce Ventures invests in the next generation of enterprise technology that extends the power of the Salesforce Customer Success Platform.

Jump Capital specializes in expansion and growth stage investments. Jump focuses on opportunities in enterprise software companies.