The world’s most iconic retailers leverage clienteling to build personal connections with customers and boost conversion rates and sales values.
This comprehensive report draws insights from retailers with physical locations in more than 39 countries, ranging in size from boutique chains to multinational brands.
The key takeaway of the report is how clienteling communications—that is, hyper-personalized, associate-led communications to customers— surpass corporate marketing sales strategies across multiple categories, such as number of sales transactions and transaction order values.
The report showcases how the world’s most iconic brands utilize clienteling to boost sales and achieve higher order values, enabling you to benchmark your sales performance and communication strategies.
Here are just a few of the insights you’ll get:
- Sales from associate-led communications have 136% higher AOV than average store sales
- Associate-led communications have a 5-15% conversion rate, while corporate communications have 2-5%
- The communication channels with the highest conversion into sales
- The communication channels that result in the highest value sales
- The most popular communication channels around the world
With these insights, you gain practical takeaways that you can incorporate into your strategy.
