How eCommerce clienteling drives 86% higher sales values

This case study explores:

  • What eCommerce clienteling is
  • Best practices for eCommerce clienteling
  • How eCommerce clienteling drives 86% higher sales values

 

eCommerce sales make up 18% of total sales, and they’ve been growing every year.

These shoppers still want to feel connected to the brand and have a personalized experience in an online format— this is where eCommerce clienteling comes into play.

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Retailers can no longer think of online and in-store shopping as separate experiences—customers expect a personal connection no matter where they shop. eCommerce clienteling extends the role of the associate beyond the store.