About Us

Preserving the roots of retail with technology, one customer at a time

At Tulip, we believe that the best retail experiences blend the best of the past with the best of the future.

The goal is genuine, personalized, and outstanding shopping experiences that take full advantage of emerging technologies in ways that benefit both the customer and the retailer.

Awards

Tulip Roots

Tulip was founded in 2013 by Ali Asaria and a team of mobile commerce experts who sought to reinvent retail and shape the future of the in-store shopping experience. They saw an opportunity to help sales associates offer better customer service that would be intimately personal, in a way that could scale easily to hundreds and thousands of their peers.

Everything we do centers on people: the customer, the sales associate, the store manager. For years, they’ve been adapting themselves to the available technology, when it should be the other way around. We spent countless hours getting to know individuals at every level of the organization, focused on building an ecosystem around the way modern retailers want to work, and how their customers want to be served.

Fast forward to today, and leading retailers like Mulberry, Saks Fifth Avenue, Jimmy Choo, Kate Spade, COACH, and Michael Kors are using Tulip to deliver true omnichannel shopping experiences, increase sales, and improve customer service.

44

Countries with stores using Tulip technologies

195 M

number of end customers touched

286 M

number of orders processed

Mission

At Tulip, our mission is to improve the lives of retail sales associates and their customers by creating shopping experiences that combine the best of the past with the best of the future: a commitment to genuine and personalized service, powered by emerging technologies that improve efficiency, performance, and scale.

We’re passionate about people

When you join Tulip, you’ll be joining a talented, thriving, diverse group of professionals who come from different backgrounds, countries and cultures, all bringing unique experiences to the team. We’re mission-oriented and we’re driving the digital transformation of retail.