About Us

We’re here to revolutionize retail

Tulip is a fast-growing SaaS company laser-focused on driving the digital transformation of retail. We believe that stores are powerful forces for experience, community, and commerce and spend every day building technology that unlocks their potential.



Where we come from and how we’ve evolved

Tulip was founded in 2013 by Ali Asaria and a team of mobile commerce experts with the vision to reinvent retail and shape the future of  in-store shopping experience. 

What makes Tulip unique is its emphasis on people. This ethos is clear in our workplace culture and plays a transformative role in how we create software. For years, retail leaders, store associates, and even shoppers have been fitting themselves around their tech. Instead of following suit, we spent countless hours getting to know individuals at every level of the organization and even hired a whole team of retail experts in order to build an ecosystem around the way modern retailers want to work.

Fast forward to today, and leading retailers like Mulberry, Saks Fifth Avenue, Kendra Scott, Kate Spade, COACH, and Michael Kors are using Tulip’s expanded product line to offer true omnichannel shopping experiences, increase sales, and improve customer service.


Countries with stores using Tulip technologies


Year Tulip was founded

The Retail Excellence advantage

About our technology

Tulip provides a suite of cloud-based solutions that let retailers overcome industry challenges and set a new standard for omnichannel commerce. Partnered with Apple and Salesforce, Tulip equips sophisticated  retailers to build connections with customers, fulfill orders, checkout purchases, and optimize operations in order to create the end-to-end experience modern customers expect.

Built for Retail

Purpose-built for retail, Tulip’s solutions are crafted from the ground up around industry-specific best practice and future-proofed for where retail is going.

Continuous Improvement

Tulip’s Saas technology with versionless delivery gives you access to continuous feature additions and enhancements without upgrades.


Create immediate wins with a portfolio of leading applications that scale up quickly and integrate flexibly with your existing infrastructure.

We’re passionate about people

When you join Tulip, you’ll be joining a talented, thriving, diverse group of professionals who come from different backgrounds, countries and cultures, all bringing unique experiences to the team. We’re mission-oriented and we’re driving the digital transformation of retail.

Leadership team

Strategic Investors

Take the next step in your career and explore our current openings.