Building retail customer engagement from the ground up
Retail customer engagement comes in many forms. Loyalty programs, marketing emails, SMS, events. Many brands run several at once, but have no systemized practice behind them. Building one from the ground up doesn’t mean setting aside the customer engagement methods...
GNC case study Inside the clienteling pilot that brought GNC’s wellness coaches online and converted 24% of shoppers GNC has long been known for the expert guidance of its in-store wellness coaches. This clienteling case study follows how GNC partnered...