GNC case study Inside the clienteling pilot that brought GNC’s wellness coaches online and converted 24% of shoppers GNC has long been known for the expert guidance of its in-store wellness coaches. This clienteling case study follows how GNC partnered...
Relationship selling in retail beyond the star associate
When sales stall, the usual fix is another promotion, but a customer easily won with a discount is just as easily lost. Relationship selling grows repeat business in a different way: customers come back because they have a connection with...