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The “new retail” experience

Retailers are challenged to scale beyond novelty as brands are becoming increasingly more visceral, merging both the digital and physical shopping spaces. Here are a few examples of retailers who are setting the bar high when it comes to changing their in-store customer experiences.

Store associate

Mobile-empowered associates are key to competing in eCommerce

With the online pure-plays continually cutting into the market once dominated by brick-and-mortar, retailers need to come up with new strategies and tactics to compete. One not-so-obvious answer may be to leverage one of the their most unique assets — store associates.

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Retail workers lacking tech tools

As seen on Retail Leader. Tulip’s newest survey found that retail workers are not equipped with the mobile devices they need in order to offer shoppers the frictionless shopping experience they expect.

small business owner

Survey: Retail associates seek mobile tech to go up against eCommerce

According to Tulip’s newest survey, nearly half of store associates say consumers are sometimes more knowledgeable about products than they are, but assistive mobile devices are helping these associates prevent customers from leaving their stores empty-handed and making their purchases online.

Speak to a Tulip consultant today and see how we can help you.