Clienteling Grows Up

How retailers of all kinds are leveraging tech to deliver one-to-one personalization

This report, written in partnership with Retail Touchpoints, takes a deep dive into the changing world of physical retail and the necessary role clienteling plays in creating the in-store experience.

Advances in mobile technology, machine learning, and artificial intelligence make it possible for retailers to offer extremely personalized, high-touch service at scale.

The most powerful tool for this kind of one-to-one personalization is, of course, a store associate equipped with next-gen tech.

What you’ll learn:

  • How to centralize and then contextualize consumer data
  • How to deploy new technologies intelligently
  • How to arm associates with the tech and training they need

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“The challenge is building that real human relationship at scale across potentially tens of thousands of associates.”