The Customer-Retail Intimacy Equation

The retail landscape has shifted so drastically in the past five years. Arguably, it’s shifted more in this short period than it has in the past two decades. Paula Levy and Bryan Amaral share their perspective on how retail is seeing a return to its roots with intimacy and personalization. They give us an overview of various components that historically were what made retail successful, and how it’s changed, or even come full circle today. Discover how to blend retail intimacy of the past with today’s digital world of retail to transform the in-store experience of the connected consumer.

What you will learn:

  • How retail is seeing a return to its roots with intimacy and personalization
  • What made historic retail successful and how technology has changed the retail environment
  • How retailers can use technology to provide the customer experience that today’s consumers demand

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With elevated expectations, a technology-supported sales associate has become pivotal in product knowledge, curating products, building intimacy and becoming the trusted source of truth.