How a beautiful and user-friendly POS can enhance customer experience and boost sales in retail stores
As a retailer, your point of sale (POS) system is the hub of your business operations. It’s where you process transactions, manage inventory, and track sales. But have you ever considered the appearance of your POS system and how it impacts your customers?
A beautiful and user-friendly retail POS system can make a significant difference in enhancing the customer experience and ultimately boosting sales. Clunky, outdated, and, frankly, ugly legacy POS terminals can detract from the store experience, especially as their appearance can detract from the ambiance of the brand. An attractive and branded POS system adds to a memorable and enjoyable shopping experience for customers by serving as a pleasant interactive stop along their journey.
Let’s explore the elements that make a gorgeous, functional POS the star of the store experience and see what that can look like in action in retail stores.
Elements of a Beautiful POS System
The first element of a beautiful POS system is that it needs to be visually appealing. A gorgeous and user-friendly design is a brand identifier and differentiator from competitors— customers will remember the elegant feel of the store’s ambiance more if the experience concludes seamlessly with technology that is equally as elegant. Apple’s iOS products are a prime example of sleek design, they allow associates to feel confident showcasing products side-by-side with customers without jarring their experience. Offering both stationary and mobile POS solutions can also help integrate the POS further into daily routines— reducing long lines and creating a positive and cohesive customer experience.
Going hand-in-hand with the beautiful design is the ability for it to configure to your business needs with ease. There is no one-size-fits-all answer when it comes to choosing the best POS system for retailers. Each business has unique requirements that need to be met, and customizable features can help tailor the system to specific needs. Retailers need a system that can quickly adapt to changing industry, economic, and regulatory changes, as well as evolving customer behavior. Customizable POS systems can provide a more personalized and efficient customer experience.
Legacy POS systems can take up to 40 hours to learn, causing issues with fast-paced employee turnover. If the store teams cannot figure out how to set it up or use it, nothing else will matter. So, when choosing a retail POS system, an intuitive user interface (UI) should be the top priority. A simple and user-friendly UI with quick access to frequently used features can make a significant difference. Apple iOS is a familiar system that is easy to adopt, reducing the learning curve and increasing productivity while enhancing the overall customer experience. An intuitive UI can make it easier to execute a “flawless” customer experience by reducing training time and increasing ease-of-use.
Exploring the implementation of a gorgeous POS
Having a visually-appealing POS system in retail stores can have a significant impact on the overall customer experience. According to a Salesforce study of 12,000 global consumers and 3,600 businesses, 80% of customers view “flawless engagement” as being just as important as product quality. Meaning, an efficiently-designed UI is essential for driving customer satisfaction and loyalty by building trust and encouraging repeat business.
Aesthetically-pleasing design elements can also provide a sense of professionalism and quality, which can help build trust and credibility with customers. For high-quality, premium, and luxury brands this is especially important. “One of the most important things is getting a seamless experience presenting products to the customer on a customer-facing application,” said Mulberry’s group IT director, Richard Cunningham after implementing a modern mobile POS solution.
For Mulberry, a premium retailer specializing in accessories, having the ability to virtually showcase products to customers on their modern POS has helped the brand to drive sales across channels. With a multitude of colors, patterns, and materials that aren’t always available in-store, Mulberry associates are able to stand shoulder-to-shoulder with customers to scroll through their gorgeous products on a POS that seamlessly blends into the greater brand experience.
Bringing it all together
Retailers can no longer afford to ignore the appearance of their POS systems in the digital age. A beautiful and modern POS system can create a memorable shopping experience for customers, increase sales, and build brand credibility.
Read more on how to choose the right retail point-of-sale solution in The ultimate guide to buying a retail POS.
If you’re looking to enhance the customer experience and drive sales, it’s time to consider implementing Tulip’s gorgeous POS system. Tulip is a leading provider of beautiful and functional POS systems that can take your retail business to the next level.
Contact us today to see how our cloud-based POS system can benefit your business operations.