Retail Masterclass
Theory’s Director of Global Learning and Communications explains how to tell a global brand story
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Episode 2
How to tell a global brand story through your retail stores
Theory
Director of Global Learning and Communications
Katie Walker
“What kind of relationships can I build that will give me lifetime value out of my clients, no matter what channel on, which location they’re shopping in, or how they’re experiencing our brand?”
The modern shopper gravitates towards retailers with intentional experiences and strong values. Global brands need to balance consistency with local relevance to meet these demands.
Theory, a contemporary fashion retailer, started as a local New York brand, but has quickly risen to worldwide success with over 400 locations spanning the globe. A major driver of their success is their emphasis on equipping their talent to understand and engage with the evolving consumer.
In this Retail Masterclass, Theory’s Director of Global Learning and Communications, Katie Walker, explains how to tell a global brand story and how to use your stores to personalize the broader omnichannel experience.
The 8 things you’ll learn are:
How to be more customer centric
What the modern, omnichannel customer journey looks like
How to create local relevance
Why associates are so important
The art and science of relationship building
How to alleviate operational challenges
How to empower employees to show up authentically
What does retail with purpose look like
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The associate's ability to create the right customer experience can make or break that customer's experience with the brand for their lifetime.
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