Retail Masterclass

Theory’s Director of Global Learning and Communications explains how to tell a global brand story

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Episode 2

How to tell a global brand story through your retail stores

Theory

Director of Global Learning and Communications

Katie Walker

“What kind of relationships can I build that will give me lifetime value out of my clients, no matter what channel on, which location they’re shopping in, or how they’re experiencing our brand?”

The modern shopper gravitates towards retailers with intentional experiences and strong values. Global brands need to balance consistency with local relevance to meet these demands.

Theory, a contemporary fashion retailer, started as a local New York brand, but has quickly risen to worldwide success with over 400 locations spanning the globe. A major driver of their success is their emphasis on equipping their talent to understand and engage with the evolving consumer.

In this Retail Masterclass, Theory’s Director of Global Learning and Communications, Katie Walker, explains how to tell a global brand story and how to use your stores to personalize the broader omnichannel experience.

The 8 things you’ll learn are:

How to be more customer centric

What the modern, omnichannel customer journey looks like

How to create local relevance

Why associates are so important

The art and science of relationship building

How to alleviate operational challenges

How to empower employees to show up authentically

What does retail with purpose look like

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The associate's ability to create the right customer experience can make or break that customer's experience with the brand for their lifetime.

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episode now

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