Retail Masterclass

Chief Customer and Digital Officer at Canada’s top bookstore shares her insights on modern retail

Watch the full
episode now

Episode 1

Bringing digital to life across channels


Chief Customer and Digital Officer

Andrea Limbardi

Customers have stopped seeing a line between digital and physical channels. They flow seamlessly between them and gravitate towards brands that can do the same. Indigo has grown from a bookstore into a destination brand known for customer-centric experiences that transcend channels and build loyalty. Andrea Limbardi, Indigo’s Chief Customer and Digital Officer, has been with the brand for 20 years and has played a critical role in its evolution. In this masterclass she shares her insights on the retail market and explains:

What it takes to create a two-way dialogue with customers

Why the word 'omnichannel' falls short

How to capitalize on the symbiotic relationship between ecommerce and brick-and-mortar

Watch the Trailer

“Technology allows us to be faster, smarter, and more connected.”

Watch the full
episode now

Masterclass Episodes

The evolution of

luxury retail

lorem ipsum

How to tell a global brand story