Retail Masterclass

Chief Customer and Digital Officer at Canada’s top bookstore shares her insights on modern retail

Episode 1

Bringing digital to life across channels

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Indigo

Indigo

Chief Customer and Digital Officer
Andrea Limbardi

Customers have stopped seeing a line between digital and physical channels. They flow seamlessly between them and gravitate towards brands that can do that same. Indigo has grown from a bookstore into a destination brand known for customer-centric experiences that transcend channels and build loyalty. Andrea Limbardi, Indigo’s Chief Customer and Digital Officer, has been with the brand for 20 years and has played a critical role in its evolution. In this masterclass she shares her insights on the retail market and explains:

  • What it takes to create a two-way dialogue with customers 
  • Why the word ‘omnichannel’ falls short 
  • How to capitalize on the symbiotic relationship between ecommerce and brick-mortar
 

     

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Upcoming episodes:

AMIRI
AMIRI

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BOGGI MILANO
BOGGI MILANO

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