Retail Masterclass
Chief Customer and Digital Officer at Canada’s top bookstore shares her insights on modern retail
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Episode 1
Bringing digital to life across channels
Indigo
Chief Customer and Digital Officer
Andrea Limbardi
Customers have stopped seeing a line between digital and physical channels. They flow seamlessly between them and gravitate towards brands that can do the same. Indigo has grown from a bookstore into a destination brand known for customer-centric experiences that transcend channels and build loyalty. Andrea Limbardi, Indigo’s Chief Customer and Digital Officer, has been with the brand for 20 years and has played a critical role in its evolution. In this masterclass she shares her insights on the retail market and explains:
What it takes to create a two-way dialogue with customers
Why the word 'omnichannel' falls short
How to capitalize on the symbiotic relationship between ecommerce and brick-and-mortar
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“Technology allows us to be faster, smarter, and more connected.”
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