In today’s digital world, customers have easy access to vast information on products. Despite this, consumers across all generations still say that physical stores are their preferred places to shop. But with digital so prevalent and integral in the customer journey, these customers now have higher expectations than before and sales associates remain key to delivering on these expectations and driving store ROI.
What you will learn:
- How store associates armed with the right technology and data are able to delivery more personalized store experiences
- The goals and benefits of Clienteling in the current digital age
- How to gain the highest ROI from Clienteling