The old growth model is broken
Retention, Relationships & ROI draws on Tulip’s clienteling benchmark data and the BoF State of Fashion 2026 to map where change is underway for the retail industry. Inside the report:
- Why acquisition no longer pays for itself, and the math behind the shift to retention
- Where AI actually earns its place in retail, and why most projects stall in pilot
- How mid-market and premium brands are moving upmarket without a luxury cost base
- Why headcount is a growth lever, not a line to cut
- How luxury is resetting after years of price-led growth
- What tariff pressure means for margin, and the one offset a retailer controls
The retailers pulling ahead
Across Tulip’s own benchmark data, customers engaged through clienteling make 49% more purchases and spend 63% more per month. Veronica Beard doubled industry benchmarks in under a year.
These brands are building a different kind of growth engine. One where average order value climbs by as much as 194%.
Want to see how? Download the full report now.
