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Building retail customer engagement from the ground up
Retail customer engagement comes in many forms. Loyalty programs, marketing emails, SMS, events. Many brands run several at once, but have no systemized practice behind them. Building one from…
Mulberry, the quintessentially British luxury retailer, is using the latest technology to enhance their customers’ shopping experience and increase operational ...
Just as “omnichannel” is a word that is overused in discussing retail, “intimacy” in retail seems the exact opposite: out ...
“Omnichannel”… the word exists somewhere in the space between overused and maligned. It’s a wonky word used to describe some ...
In the article Intelligent Retail: The Future of Shopping Experience Design, co-authors Karl Hellman and Mark Blessington hit on some ...
It’s official, physical stores drive online sales. A study from the International Council of Shopping Centers, based on a sample ...
Retailers are challenged to scale beyond novelty as brands are becoming increasingly more visceral, merging both the digital and physical ...
Empowering Store Associates with Local Knowledge Retailers understand that store associates drive sales and influence the buying decisions of their ...
Many experts have been contemplating the future course of the traditional retail industry. Many believe that the traditional ‘brick-and-mortar’ store ...
Every customer who walks into a retail store is unique, so how do retailers create a personalized experience for all? ...
At Tulip, we believe that enabling your store associates with mobile technology is the single-most effective tactic to drive the ...
It probably won’t come as much consolation to the retailers who are gathering at BoxWorks 2015 in San Francisco this ...
This article first appeared on VentureBeat. Author: Ali Asara, CEO Retail crashes in the U.S. during the economic downturn and ...