The customer experience has shifted as retailers have been adapting to the new reality and bringing the hyper personalized in-store experience into customers’ homes. Once cities and stores begin to reopen, brands will face a new connected customer with altered needs and buying behaviors.
The most successful solutions focus on empowering store associates with the tools they need to provide customers with the best service possible. Retailers are realizing that their biggest competitive advantage against online retailers is the experience that they are able to create in their physical stores.
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